Alexa

On the occasion of Alexa‘s fifth birthday in Spain and the closeness of the Christmas holidays, we gather the media specialized in technology (Tech) and lifestyle (Lifestyle) to celebrate the anniversary and the closeness of Christmas through an immersive and culinary experience.

Objective

– To make known the evolution of Alexa and her devices, from her arrival in Spain in 2018 to the present date.

– Highlight the significant achievements achieved by Alexa during the course of 2023 in Spain, offering a vision of its most outstanding milestones.

– To commemorate once again Alexa’s anniversary in Spain, celebrating the continuous growth and success in our country.

The Idea

On the occasion of the celebration of the fifth anniversary of Alexa’s presence in Spain, an event was held for Tech and Lifestyle media, consisting of a very special dinner. The presentation was in charge of the content creator Carolina Iglesias along with Alexa.

The event took place at the restaurant Quinto Elemento, located in the emblematic building of the Kapital Theatre.

On the main floor, just as soon as they entered, an exhibition of devices was arranged that have been launched over the past five years and the corresponding evolution of many of them. Here, attendees were able to review the chronology, features, improvements and advances of each device, interacting with models from the oldest to the most recent releases.

During the walk in the elevator to the restaurant floor, Alexa welcomed the guests.

Already on the restaurant floor, participants enjoyed a welcome cocktail, followed by a very special dinner.

The menu, specially designed for the occasion by Juan Suárez de Lezo, consisted of five different dishes, each referring to a specific Alexa feature, utility or skill. These dishes included from the three most requested songs in 2023 served on a vinyl record, to the number of times users expressed “I love you”, along with the most common scenarios in which Alexa is incorporated, such as the “Kitchen” and the creation of a “Digital Home”.

Each dish was accompanied by visual elements projected in a top dome of 14 meters, related to each of the dishes mentioned.

At the end of the event, the attendees were presented with a goodie bag.

Tech and lifestyle media.