GINEBRA BURDON – GRUPO CABALLERO

GINEBRA BURDON ACTION

With the idea of positioning the brand of gin BURDON against its competitors, Origen WORLD WIDE from its area PRODUCTION AND PROJECTS carried out a campaign of promotion in different points of Spain

Objective

Generate brand knowledge and notoriety as the alternative within the average price segment of gins. Get product proof creating an emotional bond between customers and the Burdon brand.

The Idea

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Burdon was the most successful brand in Spain in the 60s and 70s, where he had an intense promotional and advertising activity through his well-known “stylish humor”. This gin does not require perfect services that hide its flavor; Burdon is authentic and is also very good. 

The brand wanted to stand out among the competition of classical and popular gins through a novel mechanics, original and with a real story to tell, so we created an activation that remembered its origin in a very fun way. In these activations the commands encouraged the request of cup through product test, gift per cup, Polaroid photo, fun period atrezzo and participation for the draw that was held in situ in that same place: draw of a bottle Burdon with the personalized label with the name and caricature of the winner. These portraits have been made by the well-known artist and illustrator Andi Rivas.

To enhance that the three gins are exceptional, we present the Burdon range with a fresh and current tone: “If you wanted a gin sorry, we have three”

Results: To date, more than 8,000 hits (persons), more than 5,000 product tests and 2,200 entries have been achieved for the draw.

The agency’s work has been complete: strategy, mechanics, material production, casting, staff recruitment, implementation and results development

Men preferably, 25-44 years old, medium-high socioeconomic status.