INPROTUR

Activation of Argentina around FITUR 2021

Within the framework of the FITUR Tourism Fair, the National Institute for Tourism Promotion (INPROTUR) requested from Origen World Wide a public road activation and all its audiovisual production

Objective

Promoting Argentina’s tourist attractions through Tango in Madrid

The Idea

From Origen WW, outdoor and strategic spaces of the city of Madrid were sought to perform a Tango show by the most famous and representative dancer worldwide of this Mora Godoy discipline.

For this purpose, the chosen place was a place close to the Puerta de Alcalá, where a platform was installed to carry out this activity with a large corporeal that invited us to visit Argentina.

The sound of the most famous tangos flooded the chosen space

A large screen of 3X2 meters took us to the richness of landscapes and contrast that Argentina possesses.

The action was very popular with the travelling public and had an important impact in both the national and Argentina press.

The whole society as possible tourists for Argentina