ARGENTINA COUNTRY BRAND

FITUR AND MADRID FUSION 2023

Within the framework of FITUR and MADRID FUSION 2023, ORIGIN WORLD WIDE carries out for MARCA COUNTRY ARGENTINA a series of services in the territory of communication and PR, in addition to the organization of different events.

Objective

To promote Argentina as an international destination of preference when travelling, exporting/importing products or engaging in strategic partnerships and alliances.

The Idea

• PR & INSTITUTIONAL

This chapter addresses different activities such as inviting personalities to institutional events of Marca País within the framework of FITUR, strategy of relationship with opinion leaders and senior positions for positioning MARCA COUNTRY ARGENTINA and organization of meetings with leaders of the business sector.

In this regard, meetings between MPA representatives, Vice-Minister Ms. Yanina Martinez and entities such as AIR EUROPE, ATLETIC MADRID, AVORIS TRAVEL, GLOBAL INSTITUTE FOR THE FUTURE OF TURISM, among others, stand out.

• COMMUNICATION/PRESS

OWW has been implementing a general communication strategy for the implementation of the action on FITUR and MADRID FUSION.

To this end, visits were scheduled to the editorial offices of the main Spanish media, with editors and journalists from different media, among which are: Europa Press, OK diario, Grupo Vocento or Grupo Unidad Editorial, Diario Marca.

In addition, he proceeded to the writing and editing of the gazettes, as well, the media were summoned at the different events and the news was broadcast both in the Spanish media and in the most important Argentine media.

• ACTIONS/events
  • Argentina Night at Casino (18/01) “ARGENTINA INFINITA”: Act to strengthen the link and commercial ties between tourism providers and representatives of the Argentine private sector, and the main tour operators and actors of the Spanish tourist trade.

• • Event Legends residence Ambassador ( 19/01) “Night ARGENTINA, NIGHT OF LAWENDAS”: Event for the positioning of the country, organized by the Ministry of Tourism and Sports of the Argentine Nation, through Marca País, together with the Argentine Embassy in the Kingdom of Spain and Legends. The event was held at the residence of the Argentine Ambassador in Spain, Don Ricardo Alfonsín and counted on the participation of distinguished personalities. OWW was responsible for the realization and coordination of the event.

• OTHER SERVICES PROVIDED:
  • Lecture Brichetto: Likewise, within the tasks assumed by OWW, was the lecture in Madrid Fusion, “Argentine Courts”, made by Javier Brichetto, distinguished Argentine chef, known as “king of grill” and ambassador of pampean meats in Spain”
  • Delivery of distinctions: MPA awarded its distinguished appointments in the course of Fitur, Madrid Fusion and the different events held. We can highlight those awarded to: Marcelo Ordás, Coti, Marsal or Merakio among others

Entrepreneurs, investors, potential tourists and media.