Alexa presented her new Amazon Kids skills to specialized media.

Objective

– Strengthen Alexa’s position in the family target through the new Amazon Kids skills, and use in growing the smaller ones.

-To promote Alexa as a tool for protecting and training good habits of technological consumption in children.

– Highlight the advantages of Alexa’s new skills as an educational and entertainment product for children.

The Idea

In order to make known the new Alexa skills of Amazon Kids, a space was chosen that would set the children’s inner world, in order to turn the media presentation into an inversive experience.

Specialized media were called in two slots (morning and afternoon) to take a guided tour of the entire area. They were invited to share the experience with their children.

Each of the 7 rooms of the space presented a stage design designed by different recognized artists and in them branding of the brand was integrated taking advantage of the decorative elements already existing tried not to distort the essence of each space.

In the largest room was the presentation of Amazon Kids, in addition to the catering offered after each of the two presentation shifts.

 The event was attended by Pocoyó, one of Amazon kids’ partners, with whom the guests took photos and shared warm moments. At the end of the tour, a goodie bag was delivered with gifts, the printed photo and the 360th souvenir gif, as well as a branded ice cream by Alexa and a small cotton sugar canister.

Technological means of communication