Amazon
Black Friday is one of the most important purchase periods of the year, where 7 out of 10 Spaniards will advance their Christmas purchases. Electronic commerce and this type of offering events are consolidated as ways to save.
That’s why in the logistic centers of Amazon prepare for an activity that is multiplied by X . Thanks to its thousands of workers and AWS technology that manages millions of simultaneous transactions by customizing recommendations, optimizing order management and delivery routes, its customers can enjoy more than a million offers and advance their Christmas purchases with total comfort without having to leave home.
In addition, this year marks 30 years since the birth of the company.
Objective
- Show how the company was born and the most important milestones that have occurred in these 30 years
- Give visibility / show how logistics centers work and all the process behind an order from when we click on the purchase until we deliver it at home.
- To make AWS (Amazon Web Services) known as the world’s largest cloud service provider.
- Promote the search and purchase of offers in Black Friday.
The Idea
Amazon Land, the magic behind the click
We created a free immersive consumer experience where you could learn about and discover things Amazon didn’t know, since its foundation in Jeff Bezos’ garage 30 years ago; the impact of the company in Spain with the main milestones; how it is and what areas it has a logistics center inside; how Amazon Web Services (AWS) cloud technology works that drives Amazon logistics, and millions of companies and public institutions around the world; discover some of the offers that will be available during Black Friday Week; and live in first person through a 360 screen to travel a product, from a customer buying it on Amazon.es until it receives it.
To show all this, we reproduced, on a small scale (400 m/2), an Amazon logistics centre on the esplanade of Príncipe Pio, which was open to the public for 4 days, after presenting to the press on the inaugural day of the project and the study of the impact of electronic commerce on the savings of families in Spain; and where more than 3,800 people passed who besides living the experience could take a gift for sharing.
General public, press and influencers.
