On the occasion of the arrival of Black Friday and the closeness of the Christmas holidays we wanted to share with Portuguese press and influencers a very special day to celebrate the arrival of both events.
Objective
- Give visibility to the big deals of Black Friday on Amazon.
- Create and strengthen relations with journalists and influencers.
- Highlight the wide variety of useful and price-effective products for shopping and Christmas meals available on Amazon.pt
The Idea
Under the motto “Já knows Natal/ You know Christmas”, we invited the most renowned journalists and influencers in Portugal to cook with us, while we showed them the different products, which they could also buy on Amazon, to prepare the best Christmas sweets. In addition, all the articles they used to make the cookies were on sale during Black Friday week.
The event led by chef Miguel Mesquita took place in a showcooking space in central Lisbon. Throughout this session, the chef challenged all guests to make their Christmas cookies.
We had a small integrated product exhibition creating a Christmas atmosphere, exhibiting perfect products for Christmas giving. They were also available at special prices during Black Friday.
After the event, all the attendees took the cooked cookies, in addition to all the material needed to re-make the recipe in a goodie bag.
Influencers and journalists.
