Amazon

As every year, during the Christmas holidays, the Crystal Gallery of the Cibeles Palace is set up, the ice skating rink is unique because it is located in a covered space. This year, through Amazon and Cibeles on ice, a more complete and attractive leisure proposal has been developed for visitors where they could discover the magic of Christmas.

Objective

• Generate visibility and achieve the greatest possible impact of the project through media and influencers (RRSS).
• Promote customer support Prime through the discount that is applied to them initu when showing.
• Enhance the visibility of SMEs sold on Amazon through the Christmas Market Spain to a Click.

The Idea

We created a generic concept that encompasses both the sponsorship of the ice rink and the rest of the activities that took place in the Cibeles glass gallery:

“Amazon and The Christmas Factory” It became a space that immersed attendees in the magic of Christmas, skating on the Amazon rink and Cibeles on ice, and enjoying activities for all kinds of audiences.

Activities, such as the Christmas market “Spain to a Clic”, where they supported with their purchases the small and medium-sized companies that sell on Amazon; they had the opportunity to meet Papa Noel and the Royal Pages giving them the letter with Christmas wishes; souvenir photos on the sled or in the magic showcase, discover the star toys in the Top 10 of the best sellers, and pose in the showcase to win tickets to attend one of the Operación Triunfo galas.

In addition, we integrated a solidarity project within Amazon’s Delivering Smiles campaign, where the entire public has been able to collaborate by buying the solidarity sweatshirt designed by the influencer Laura Escanes and whose benefits are destined for SOS Children’s Villages, €100,000 to support the Emergency at Home program to meet the basic needs of children and families in a vulnerable situation.

The whole project of Amazon and the Christmas Factory was presented to the press and influencers in mid-December, through the mayor of Madrid, the head of Amazon Prime and the director of resource capture of Children’s Villages, spending the three weeks of Christmas within the programming of the area of Culture, Tourism and Sport the City of Madrid

Consumers, press and influencers.