EDELMAN
AVIS FITUR 2024
One more year, the AVIS Budget Group is again participating in another edition of FITUR with its two brands, where guests and attendees were able to learn about the company’s full offer and demonstrate their skills and reflexes in different interactive games
Objective
- Reflect environmental values by building a sustainable stand focused on Reducing, Reusing and Recycle.
- Show the latest digital innovation, using the Self-Service Kiosk service, a solution that streamlines the rental process in which customers can collect keys automatically, regardless of the counter.At the stand we build a simulator so that customers can see the process.
- The participation of his bet with national sport as sponsor of the Atlético football club of Madrid, the Spanish Basketball Federation and the Real Federación Española de Balonmano. The aim of this is to put in value the connection between sport and tourism.
The Idea
In 2024, AVIS Budget Group is committed to promoting a sustainable transport future, with a 100% electric vehicle standing out as an example of its zero-emission fleet.
On the first day, as a major novelty, Avis revealed his new advertising campaign as a sponsor of Atlético de Madrid, betting on national sport. In addition, we had the presence of Fernando Romay and Paulo Futre, delighted us with funny anecdotes and answered questions from the press.
We were also able to participate in AVIS’s new digital novelty, the Self Service Kiosk service, a solution that streamlines the rental process by allowing customers to collect the keys in an automated way using a QR code, without the counter.
One of the most representative activities of the stand was interactive games, where attendees challenged their skills and reflexes. Participants could win from exclusive discounts, a free weekend rental and, in addition, win gifts related to sports sponsorships such as T-shirts or tickets to upcoming matches of Atlético Madrid.
Private client and professionals in the sector
