ONCE

Black Friday promotion.

Origen World Wide, from its Promotional Marketing division, develops special actions for ONCE with the aim of  enhance knowledge, visibility and sale of the CUPÓN productits flagship, linked to certain reasons which are easily recognizable in the mind of the consumer

Objective

Design special actions to boost ONCE’s CUPÓN sales throughout 2017.

The Idea

Thematic actions have been developed in 2017, associated with such reasons as: Valentine’s Day, World Pride Madrid 2017 o Black Fridayall supported by promotions loaded with gifts.

The last action implemented this year is the “Special Black Friday”, linked to CUPONAZO Friday, November 24, which tried to boost product sales by reaching a broader target.

To do this, it relied on a coupon with a modern and avant-garde look and on a promotion in which buyers of this special coupon could get hundreds of gift cards from their favorite stores in the web designed for action. 

RESULTS:

All indicators of participation point to the success of the campaign. 

Men and women of age.