BLACK FRIDAY EXPERIENCE

Amazon Celebrated the Past 24-25 November, 48 hours Black Fridaywith offers in products of all categories, such as toys, electronics, fashion, beauty, Amazon devices and home, from large brands and products of small and medium enterprises.

Amazon customers were still able to access the offers at amazon.es/blackfridayin the Amazon shopping app, or Asking Alexa, “Alexa, what are my offers?”

In addition, on Amazon, Black Friday is much more than savings in all categories and products from large brands and small and medium-sized companies. Amazon also celebrates Black Friday by offering its customers the best entertainment options.

Objective

-To generate impact and notoriety of the event through means and influencers to strengthen Amazon’s position at the forefront of key consumption trends.

-Create an event focused on GEN Z (Z generation), giving it an innovative aesthetic and with content creators and influential artists in this generation.

-Show key product offers from different categories: technology, games, SME products, beauty and sports products.

-To boost purchases in Black Friday through Amazon, highlighting its products and advantages.

The Idea

Create an event focused on the GenZ the previous night, (24-25 November), to give the official start to one of the great shopping events: Black Friday.

Under the Black Friday Experience concept, we develop a different event, full of experiences, innovation and entertainment with which we invite the consumer to discover BF with the best real-time deals, bringing together user experience and entertainment from Amazon’s hand.

We invite 400 people, including influencers, press, Amazon partners and consumers through social media draws and the program of the previous night This is a Late dedicated to the event.

The two-storey venue is located in the heart of Madrid – Carola Morena, (it was a part of the former North Station):

First floor: With a large photocall at the entrance where celebrities and influencers passed through and spoke to the press. Already inside the room full of neon lights and projections on the walls ALEXA welcomed the guests and later performed several performances during the night, on stage DJ Luc Loren encouraged the night with music and presented the performance of the award-winning urban artist of the year Maikel de LaCalle and the revelation group Cariño. In addition, we had an area with neon make-up where two professionals made up those guests who wanted it. Is not missing the part of catering and other activities.
Second floor: where we carry out all the experiences of the event:
- A GlamCam photocall of light.
- Holographic totems with products on offer in BF.
- Virtual reality game. Guests enter the Black Friday Universe with the mission of finding all Amazon boxes scattered around the planet.
- Touch screen with interactive game in a logistics center with the mission of classifying different products into categories.
- Bookmarks with different games that start directly on the guest mobile screen: Magic Door, Sliding Puzzle, Treasure Search, Maze Game and Quiz on the Black Friday.
- Touch tables with Simon Says’ game, with products in trend Black Friday.
- Showcase products with QR codes to go directly to your Amazon discount page.
- Event satisfaction survey was awarded with a gift card of 10 euros to buy in Aamazon.