Osborne

Carajillo Route Magno SophisticatedGenerate knowledge and notoriety, creating a special recipe for Carajillo Magno to get product tests through special prices.

Objective

Obtaining qualified product testing and generating knowledge and notoriety among potential carajillo consumers.

The Idea

A number of incentives were established for the hotelier and thus ensure his collaboration:

• Promotion to its customers: Premium Magno carajillo at coffee price.
• Gift preparation kit: + 12 cups+Cinnamon + Sugar + Coffee Bean + Lemon grater+ 1 table.
• Visibility plan: to communicate the promotion to the consumer and generate spontaneous demand = rotation.
• Award in cash for the €70 value for the correct implementation during the promotional period.
• Visit of a Coffee Master: a visit at the beginning of the promotional period to teach workers how to prepare it and offer free invitations during their stay

RESULTS:

• Implementation in more than 550 PDV Premium with more than 37,000 effective tastings.
• Great notoriety in media; TV in prime time programs, “People” In formative Tele5, “Zomm Tendencias”…

Urban, bohemian and modern public. More than 30 years and medium-high socioeconomic level.