Fenie Energy

In Buena Compañia

With the idea of creating a campaign close to the consumer, which will highlight the installer figure, the company’s true DNA and its differential value, Origin has launched “In Good Company”, a series of pieces of exquisite technical level with installers and real customers that have managed to make it credible and place it at the level of the communications of the industry’s reference companies.

Objective

Notoriety of brand, differential positioning and transmit an image of proximity.

The Idea

The main objectives on which the communication campaign has focused are: brand notoriety, differential positioning as “the company of installers” and communicating a close company image.

To achieve these, different creative pieces have been made as well as spots and testimonial videos of the workers who generated trust and closeness.

Medium-sized businesses and households.

National Spain