Sigre

Communication campaign

Last October, the non-profit organization SIGRE Medica y Medio Ambiente launched an awareness campaign to raise awareness among society about the need to collaborate in the correct recycling of empty containers or with traces of medicine.

Objective

To raise awareness of the importance of helping with this initiative in the pharmacy sector. With this initiative, the brand sought to convey to citizens the importance of using the pharmacy’s SIGRE Point to recycle empty packaging or waste medicines.

The Idea

From Origen World Wide the creativity of the campaign was carried out “Your hand counts too”.

The campaign was based on the development of the television spot, radio spots, web formats and graphic material to make available to consumers in pharmacies and health centres.

All this in an informative tone and at the same time attractive to get the attention of the citizens.

People who take medicines regularly.