Sigre

I do The SIGRE “Yo Si” campaign, a non-profit organization created by the pharmaceutical industry, aims to enhance the commitment of the agents involved in drug recycling.

Objective

• To disseminate SIGRE’s dual health and environmental objective to foster citizen collaboration.
• To publicize the commitment and responsibility of pharmaceutical agents.
• To promote the SIGRE brand as a concept close to circular economy, fight climate change…
• Draw attention to recycling empty packaging and responsible/recycling use of antibiotics.

We want the different agents that form our target (laboratories, doctors, pharmacists, distribution and citizens in general) to behave responsibly and to communicate it making them feel like they are the protagonists of the messages. This line enhances the commitment and responsibility of all the agents involved in the recycling process of the drugs (each in the area that corresponds to it), making you even proud to belong to the group of “those who do”. In turn, at the corporate level, we highlight the brand, since the thread “Yo Si” comes out of the very name “Yes, of Sigre”. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •