ONCE

Comprehensive Management of Social Networks of GamesONCE

In general, the company has been active in the field of social media. We implement advertising campaigns, both of scope, as well as of notoriety and growth, in the channels in which it is present and we take care of the organic management of all its profiles through the creation of quality content and innovation, working successfully to reach the marked KPIs annually.

Objective

Positioning a leading position and differentiation in the lottery market, positioning the customer as a benchmark.

The Idea

Since Origin has been worked for position GamblingONCE in leadership and differentiation in the lottery market, with emphasis on the generation of content for different networks.

In addition to commercial and informative content, work is being done to introduce actions of different typologies with the aim of creating a brand image with which users are identified such as collaborations with influencers, development of special actions, viral and notorious and contests are some of the clear examples on which engagement has been achieved, ♪ To build up the community ♪ ♪ To build a new ♪

We work on organic content with a clear focus: increasing interaction with the community, generating close and human content with the aim of bringing users closer to brand values. 

RESULTS

• Of just over 10,000 followers on Facebook and 2,000 on Twitter in 2015, a Facebook audience that exceeds 230,000 fans and 61,000 followers on Twitter has been reached by the end of 2017, online figures with customer expectations

Men and women of age.

National Spain