SCHOLAS
Cepa 21 2016: Add solidarity to Scholas Occurrentes’ benefit
We work for return to earth what the earth gives us therefore, in our faithful commitment to value Corporate Social Responsibility, we join Scholas with enthusiasm to develop actions that build a better future for young people.
Thanks to the new vintage of CEPA21 and Scholas, more than 53,000 young people around the world will transform their lives through more inclusive and equitable education. This project is one more step to demonstrate that union makes strength, that together we can change the world.
Origen WW was responsible for making this partnership possible and developing the actions to give visibility to it.
Objective
The main objective of Origen WW, in addition to making this solidarity action possible, was to give the greatest possible impact to the launch of the 2016 vintage of the Cepa 21 winery, allocating funds that will help change the world through education by Scholas.
With this bottle, CEPA21 and Scholas want to demonstrate that, with the help of everyone, investing in the education of thousands of children can improve their future and change their lives.
The Idea
To do this, we developed different actions from Origen WW;
We organized the launch event held on November 14, 2019, the event, aimed at the press and media, was attended by Román Rodriguez, president of the Advisory Council of Scholasy José Maria del Corral, president of the world, along with José Moro, president of Cepa 21.
We also organized the meeting on 16 December 2019 at the offices of Scholas Occurrentes in the Vatican, which was attended by His Holiness the Pope Francis and José Moro, where he explained to the Holy Father an action that will contribute to more than 53,000 young people accessing a better education and gave him one of the bottles of solidarity of this solidarity initiative.
On the other hand, we develop a landing page within the Cepa 21 website with the detail of the action, including information on the mission, values and objectives of Scholas Occurrentes and the impact of the collaboration with Cepa 21 worldwide.
With the aim of making known the solidarity vintage of Cepa 21 and the support for the educational work of the Scholas Foundation worldwide, the action had a great impact and impact on the different social platforms and in the different media.
On the other hand, different actions were carried out by publicity and public relations, such as social media draws, interviews in different media with the support of familiar faces or participation in Scholas fundraising events such as the Concert for Peace in Barraquilla, Colombia.
Media, general population.
