Toledo Sports Club

Toledans, what is your team?

On the occasion of the possible rise of the Toledo Sports Club, Origen World Wide created a motivational campaign to involve the inhabitants of Toledo and unite them under the same feeling and pride of belonging to a club and a territory that identifies them: Toledo.

To capture new subscribers and increase public attendance to the matches.For this purpose the film 300, adapted to the team, was created, where the coach identified with the Spartan king and the players and the hobby with his soldiers. Several pieces of communication were created headed by a viral spot, in addition to radio wedges, direct marketing actions and an external campaign (mupis, fences and shop windows).Maximum involvement of Toledo City Council, the institutions and shops of the city, as well as sponsors of the team.Increase of attendance of the attendees to the Stadium Jump of the Horse 30%

Current and potential partners. Toledo residents.