Coca Cola
Sponsorship, “Salvament and Socorrism” Campaign 2017
Origen World Wide and Management of Sponsorship have managed the Sponsorship of the Rescue and Socorrism Campaign 2017 .. .. .. .. .. .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . , , , , . . . . . . . . . . . . . . . . , , , , , . . . . . . , . , , , , , , , , , The sponsorship, which was closed with Coca-Cola on this occasion, consisted of the endowment by the brand of soft drinks – together with the Spanish Federation of Municipalities and Provinces (FEMP) – of all the material necessary for the rescuers to be properly equipped to carry out their work and guarantee the safety of the bathers on the Spanish beaches this summer.
Objective
Sponsor the work of Salvamento and Socorrismo 2017 as well as the realization of activations of Coca Cola and Aquarius on the main Spanish beaches.
The Idea
For this campaign Coca-Cola collaborated with the contribution of the different materials such as; you distinguish uniformitys (for more than three thousand three hundred troops), rescue cans, proximity chairs, protective tarpaulins, umbrellas, signage flags and cushions for proximity chairs.
Thanks to this initiative, Coca-Cola has been present throughout the 2017 beach campaign (from June 15 to September 15) in a privileged environment such as the beaches, where there is no advertising saturation (the current Coast Law prohibits it) and the influx of people is very high.
In parallel with this Sponsorship, Coca-Cola was able to perform a roadshow on Spanish beaches to distribute two of their household products as they are Coca-Cola and Aquarius– Carat’s hand.
The main objective was to give added value to the action through interaction with bathers thanks to the construction of a set as a decoration in which citizens could taste the product in an atmosphere of relaxation and rest.
The brand performed a day activation with product tasting free on 44 Spanish beaches, meeting the objectives set in a remarkable way.
General.
