Commitments for Peace 2017

Scholas Occurrentes & Club Atlético de Madrid

2017 “End of Legend, Commitments for Peace” Party

The Solidarity Party End of Legend Commitments for Peaceorganized for the benefit of the Fundación Pontificia Scholas Occurentes, was an emotional “homenage” to Vicente Calderón Stadium. The party was the last to host the stadium in its more than 50 years of history. Great Legends of World Football and Active players they joined in to fire this emblematic stadium and collaborate with the activities and objectives of the Scholas foundation.

On 5 April 2017 the Presentation act The party’s meeting took place in the Vip Room of Vicente Calderón Stadium. Numerous media outlets gathered at the event, in which Jose Maria del Corral, president of Scholas Occurentes, participated; Enrique Cerezo, president of the Club Atlético de Madrid; as well as a representation of players and legends of the Red-White Club.

Objective

Celebrate a tribute and a farewell and worldwide recognition ceremony to Vicente Calderón Stadium, the last party to host the stadium in its more than 50 years of history.

The Idea

Players from the current staff of the Club Atlético de Madrid together with the main red-white legends faced a team of active players and legends of world football represented all cultures and beliefs by the Scholas Foundation.

The recognized one DJ Carlos Jean was in charge of encouraging all attendees in the party’s prolegomena.

Members of the Air Army Acrobatic Skydiving Patrol They descended from the sky of Madrid to land in the center of the field with the flags of Scholas, Atlético of Madrid and Spain as well as the ball with which the game was played that was placed in the center of the field.

Meanwhile, the Air Army Eagle Patrol crossed the sky above the stadium, first leaving the colors of the national flag, and then the red and white of the Atlético de Madrid.

Before the initial beep, the captains of both teams, together with the president of the Club Atlético de Madrid and the president of Scholas Occurantes, José Maria Del Carral, planted the Olive of PeaceBlessed by Pope Francis.

Within the framework of the party several side events:

“Futval” Alcalá Commitments to Peace: where more than 100 boys and girls together with 40 trainers received the “Store Football” workshop of the Scholas Foundation.
During the week before the match, the young Scholas Arts, along with fans and players from the Club Atletico de Madrid, painted “their most beautiful play.” Red-white followers and players like Fernando Torres painted on the mural that the young people later represented and showed during the game’s break.

RESULTS:

Great impact, obtaining remarkable coverage in the press, radio and television and having an important monitoring and exhibition on the different digital platforms.
The match was followed live by almost 5 million viewers worldwide, as well as more than 50,000 viewers who watched it live at the Stadium.
The game featured a great coverage on social media: it was broadcast worldwide on streaming platform, as well as being broadcast in the US on Facebook live and Youtube live.
The google search for “end of legend” and “commitments for peace” yields more than 15 million results.

All the public.