AMAZON
THE SPAIN ANNIVERSARY DECENTE
Amazon has been entering our country’s homes for 10 years, and this approach to homes has forged a unique relationship with its customers.
We wanted to celebrate this decade in Spain with its customers from all over the country, giving them the opportunity to connect to a unique streaming event, broadcast through the Amazon Music channel on Twitch, where great entertainment mixed with a breaking Shoppertainment experience.
Customers have opened the doors of their homes for 10 years, so this time it will be Amazon who opens the door of their home to all customers, but this time to celebrate it… all together.
Objective
Achieve the highest number of live event views
Get the greatest impact on social networks
Promote the purchase of sponsorship offers from the audience
The Idea
Together with Kiitchen, who carried out the concept and development of the graphics, and Binocular Room who was in charge of the event design and the PR part, we carried out the production of this event at Amazon’s house for one day, (10oA), with different scenarios and experiences in each of them.
Prior to the event, we held an event of presentation to the press of the 10 years of Amazon.
As host of the show we had Luján Argüelles, who hosted the event, along with Xuso Jones (one of the Prime Life Ambassadors of Amazon), and Cristinini, (Twitch streamer)
As for the experiences, we had two musical performances, Chema Rivas and Daviles de Novelda; one related to fashion, Anna Padilla and Iván Martín, and finally a gastronomy activity with the presence of a pastry teacher (San Onofre) and two celebrities (Joan Capdevilla and Yolanda Ramos). Each one took place in a different stay of the house, with a main scenario where the presenters gave way to the rest of the stays/experiences giving dynamism to the event and that it did not decline at any time.
Generation Z, “Centennials”, young audience, Twitch users and social networks.
Adult audience, aimed at all types of clients such as families, lovers of gastronomy and technology, coolhunters of fashion and beauty
