Another year, the Amazon Spring Offers Festival was held (between 25 and 31 March), where, to give visibility to this event, we developed a project that on this occasion has paid tribute to the everyday products that we use in our day-to-day and that are the best sellers during that week of offers.
Objective
- Create knowledge and visibility of the Spring Offers Festival through media and influencers.
- Promote the purchase during that week of Amazon offers.
- Generate an influx into artistic exhibition as a cultural plan.
The Idea
What do a roll of toilet paper, canned cans or coffee capsules have in common? They are objects that go unnoticed in our day to day, but that are part of our personal history and our collective imagination. “The Art of the Daily” It has been an invitation to look at it differently, and discover the beauty of the essential in an art gallery where we show how the most ordinary became something extraordinary through the works that created artists such as Carmen Farala, Tania Llasera or Palito Dominguín among others, who reinterpreted basic elements to convert them into works of art.
A dress designed with toilet paper, a painting made with coffee, or a sculpture made with aluminum foil and amaranth, among many other works, have given life to this collection that visited between 25 and 30 March more than two thousand people.
In addition to appreciating the art and having a good time, they were able to enjoy a fresh coffee and take as a souvenir a personal portrait in the form of a cartoon made work of art.
Press, influencers and the general public
