One more year, with the arrival of Prime Day, the exclusive customer offering event Prime, was carried out an important activation to welcome this long-awaited event. On this occasion, in addition, the celebration took on an even more special meaning when it coincided with the 15th anniversary of Amazon in Spain and the 10th anniversary of Prime Video in our country
- Celebrate the arrival of Prime Day and both anniversaries through an event of great notoriety and full of surprises.
- To make known the benefits of being a Prime customer and to promote new subscriptions in a fun, close and festive atmosphere.
- Encourage purchases during Prime Day, anticipating some offers and opportunities available to Prime customers.
Jaleito, diminutive colloquial of jam, it is synonymous with commotion, bustle and shared fun. Inspired by that Spanish way of meeting, celebrating and turning any encounter into a party, born The Jaleyto Prime Amazon, an event where fun activities related to the Prime benefits were included, such as a ball pool, an air cabin, a photo mat or a QUIZ with questions about Prime Video, where they could win many prizes. In addition, there was live music to celebrate the company’s 15th anniversary in Spain and the arrival of Prime Day.
To fight the heat and join the celebration, through Amazon Fresh all attendees were invited to try different refreshing cocktails specially prepared for the occasion, becoming one of the most popular corners of The Jaleyto Prime.
The day culminated with the hand of Amazon Music with a series of concerts that were presented by Alexaputting the end brooch to a celebration full of music, fun and surprises.
