Oki

OkiStars

Given that the main objective of this action was to gain the dealer’s confidence, we wanted him to feel the protagonist of the action.

A high level of brand visibility and immediate demand for product were achieved. As this event was accompanied by a media campaign aimed at the self-employed, SMEs and entrepreneurs with a 5-year guarantee offer.

Objective

Get a great call and motivate your distribution channel. Prove that you have a competitive, innovative product that responds to the needs of companies.

The Idea

The whole development revolved around the idea: GET OUT THE STAR THAT YOU ARE LIVED IN. We created a communication territory that allowed all the action to have a great “conductor thread”: the world of cinema.

This way, we managed to breathe in every location a world close to Hollywood… Double actors, movie theaters, trailers, photo call and a great walk of the stars led us to our new star products…

And in the presentation we had Marilyn Monroe, Groucho Marx and even popcorn for all the guests.

We managed to make the event an experience and to help give the brand great visibility. This action took place in different emblematic places in Spain and Portugal.

The action was accompanied by a media campaign targeting self-employed people, SMEs and entrepreneurs as well as a 5-year guarantee offer on the Oki products.

Professionals of the Oki Distribution Channel.