Bankinter
Bankinter Tour 2015During the months of May to June 2015, Origen World Wide organized a nationwide tour for Bankinter customers and potential customers, making it coincide with the 50th anniversary of the entity.
Objective
OBJECTIVES. To offer BANKINTER customers and potential customers the opportunity to attend the event par excellence of the entity.
The Idea
Under the umbrella “Estrella Morente and guest artists“ he went through 10 of the main cities of the Spanish Communication and Photography Campaign offering a unique and distinctive spectacle for all his guests.
The artist Estrella Morente shared stage with friends as Antonio Carmona, Soledad Giménez, Antonio Bartrina and Soledad Morente.
The main locations selected for these concerts were:
- The Teatro Real de Madrid.
- The Liceu of Barcelona.
- The Kursaal of San Sebastian.
- The Seville Master’s Office.
- The Adam Martin of Tenerife.
The final result was a show full of passion that was transmitted to all guests.
Assistance from 23,000 Bankinter clients.
Great media repercussion.
Bankinter customers.
