On October 8 and 9, Amazon’s “Prime Offers Party” is held with hundreds of thousands of Prime customer deals.

To welcome this Festival of Offers we developed a very special experiential dinner, where a chef and a cake designer replicated various items inspired by the thousands of products on offer and the multiple categories to which they belong. In this way we carried out the First Offers Tasting.

Objective

• Generate knowledge and visibility of the Prime Offers Festival through media and social networks (influencers).
• Promote subscription to the Prime service and purchase of offers during the Prime Offers Festival.
• Create knowledge about the benefits of being a partner of the Amazon Prime service.

The Idea

This year, to celebrate the Amazon Prime Offers Festival in October, the Offers Tasting is created, an experiential dinner full of replicas and tripaphotos that allows us to taste some of the thousands of offers offered by Amazon just because we are Prime customers.

With the aim of showing the categories in which the thousands of offers are made, we recreate dishes that visually lead us to products such as lipstick, baby wipes, different fashion garments or a Alexa device (Echo Spot)

Throughout this tasting, guided by a master of ceremonies, we invited the attendees to play with their senses while enjoying a delicious dinner.

To put the final brooch, we proposed Jessica Deniz, a cake designer, to recreate different products in dessert format and that would deceive the eyes of the guests: a pair of slippers, a vacuum robot, some rolls of toilet paper, a pack of batteries and of course the iconic Amazon box, were the products replicated that served as dessert to end the evening.

Press and influencers