Formica

Leave Your Footprint

Origen World Wide has organized “Leave your mark.”an event for solidarity purposes The main concept of the campaign is “leave your mark everywhere but Formica Infiniti”, as it is a material whose main attribute is that it is anti-print.

Objective

Migrate and design the details of an event that should look in line with the characteristics of the Infiniti range.

The Idea

With the aim of increasing the impact of the event, an agreement was reached with the Aladina Foundation and the San Carlos Clinic Hospital in Madrid to renew the ICU for children of the hospital complex in which several of the companies attending the event participated -in addition to Formica-.

A famous artist, Okuda San Miguel, took over the design of the rooms and corridors of the ICU and presented it to all the attendees on the day of the event.

During the reception, all the attendees wrote their name until they all drew a heart in a photocall. This panel presides over one of the rooms of the renovation of the Hospital.

Aanother violinist was acclaimed to the assiduous previous monologue of humorist David Navarro, who welcomed and introduced the different people involved in the hospital project.

After the talks and videos of the project, a cocktail was enjoyed and the guests were able to paint in color one of the panels designed by the artist Okuda San Miguel.

Everything was kept to the minimum detail; for example, the cocktails served were called the different ranges of Formica products.

Success of the event with the formation of the heart-shaped footprint with the names of the attendees.

160 confirmed assistants.

Renewal of the Children’s Unit of San Carlos Hospital in June.

Architects and Decorators.