HP – Edelman

HP Keep Reinventing

Origen World Wide in collaboration with Edelman Spain organized an event on October 4 at the Hotel VP Plaza de España (Madrid) in order to present the new range of HP Premium computers.

Objective

Through a memorable event the main goal is to generate noise in the media in order to increase HP brand image.

The Idea

In this project new products were presented to the media in a different way, transmitting the concept ONE LIFE – he works – he learns – he plays.

Portables, desktop PCs and different accessories were exposed to the idea of the event to the media: that professional life is not different from the personal, since life is only one: OneLife, and we want to work the way we live.

Specialized press.