Success stories
Opening of the Natuzzi Italia store in Valladolid
Natuzzi Italy Event Opening "Meeting Point of the High Vallisoletan Society" NATUZZI ITALY OPENS A NEW SHOP IN VALLADOLID Natuzzi Italy continues its process of expansion with the opening of its…
Client
Natuzzi Italia, Natuzzi Italia
Industry
Retail, Retail
Market
Spain, Spain, Italy, Italy
Year
2018

Natuzzi Italy

Event Opening “Meeting Point of the High Vallisoletan Society”

NATUZZI ITALY OPENS A NEW SHOP IN VALLADOLID

Natuzzi Italy continues its process of expansion with the opening of its 13th store in Spain, this time in Valladolid. This new space of the iconic Italian firm has 600 square meters, divided into 23 different environments and is located in the center of the city. To celebrate it and to give to it evolution that the firm has wanted to transmit with this new store we created an exclusive event in the shop itself on December 13.

Objective

To make known the new shop of Natuzzi Italy in Valladolid and to present the “New collection 2018”, all with some media repercussion.

The Idea

The careful selection of each and every detail and the distinguished audience who attended the event turned this space into a meeting point between “architects, interior designers and decorators”, which will join “media and personalities of the high society of Valencia”  in the same enclave, surrounded by the most exquisite decoration.

We have the presence of the Mayor of Valladolid, Oscar Puente Santiago accompanied by his wife, Ms. Laura Soria, different members of the Junta de Castilla y León and the City Council of Valladolid.

In addition, different personalities joined the event, which undoubtedly constituted a claim for the media.

Monica Sanchez, Raúl Barthe and Esther Noriega (High Seam Designers), bullfighter David Luguillano, businessman José Moro and former model Estefanía Luyk were some of the 150 guests who celebrated with us the arrival of the new store and its 2018 collection.

The new collection of Natuzzi presented consolidates the qualities that distinguish the brand: the harmony and the exquisite quality of each piece combined with the innovation.

New reclining mechanisms that transform the sofa seat and provide independent control of the headrest, backrest and footrest for optimal comfort; a unique relaxation experience.

RESULTS

  • The event was a success with the attendance of 150 guests and a great media coverage.

INTEREST LINKS:

Prescribers of the brand: architects, decorators and interior designers, and influencers.

Valladolid

mage 20C
Sobre OWW

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