Success stories
LaLiga Promises 2016
The League The Miami 2016 Promissive League With the aim of making the Spanish League known in the world, a football tournament was held in sub 12 category with the participation of 17 teams from…
Client
LaLiga, LaLiga
Industry
Tourism, Tourism
Market
Spain, Spain, Italy, Italy, Madrid, Madrid
Year
2016
La Liga Promises 2016 — imagen principal del proyecto

The League

The Miami 2016 Promissive League

With the aim of making the Spanish League known in the world, a football tournament was held in sub 12 category with the participation of 17 teams from different countries (USA, Spain, Qatar, Japan, Germany, England, Italy, Argentina and Mexico) that was held at the Ramson Everglades School in Miami city in the USA.

The participating teams had the opportunity to visit the city of Miami, making different tourist visits such as boat trips through the bay or visiting the city’s well-known beaches.

Objective

Promotion and production of an international football tournament sub 12.

The Idea

A launch event was held on November 26 in Madrid, with the presence of the presidents of Real Madrid (Florentino Pérez), of Atlético de Madrid (Enrique Cerezo), the President of the National League of Professional Football (Javier Tebas), the president of the foundation the largo (José Ramón de la Morena) and the Secretary of State for Sport (Miguel Cardenal).

On December 29, a closing event and awards ceremony was held at the Intercontinental Hotel in Miami, attended by more than 500 people, with the presence of the Mayor of the city of Miami (Tomas Pedro Regalado), the President of the National League of Professional Football, the President of the Foundation el Larguero and the Secretary of State for Spanish sport, In addition to enjoying a live performance of the Spanish group Palo de Santo and the delivery of keys of the city of Miami to the national league of the football .

Former players Raúl González Blanco and Patrick Kluivert participated in various activities with the participants, including signing autographs, interviews and a star game.

Followers and fans of sport and football in particular.

Thirty-five matches were held during the 3 days of the event, attended by more than 5,000 people.

The event was broadcast live in the USA (Bein Sports), in Spain (TVE and Telesport) and on the internet via the platform www.laligatv.es.

More than 100 journalists were accredited during the 3 days of the event.

La Liga Promises 2016 — La Liga Promises 2016
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