PORSCHE

NEW PORSCHE PANAMERA E-HYBRID

Presentation to the media of the new PORSCHE PANAMERA E-HYBRID

Objective

The main objective of the presentation was to make known to the specialized media of the sector and generalist media, in total 75 media, the new PORSCHE PANAMERA E-HYBRID

The Idea

During the last week of November and first of December, for 9 days, small groups of 6 journalists/day following all safety protocols and vehicle disinfection, had the opportunity to get to know first hand the new Porsche Panamera E-Hybrid

The sustainability and commitment of the Brand to the environment, as it could not be otherwise, was one of the pillars of the event, with catering plastic-free.

The day began with a press conference at Porsche Ibérica facilities, where the Director of Press, José Antonio Ruiz Escudero, presented the new model in detail.

After the Press Conference, the Porsche Driving School, designed a route to the Huerta Carabaña Finca, where guests could enjoy a sustainable menu prepared by Roberto Cabrera, owner of the ecological Finca and award-winning cook. In the farm they also enjoyed the experience of the oil manufacturing process and the tasting of it in the mill they have.

After lunch, journalists were en route to Porsche Ibérica facilities where our Director General, Tomás Villén Director General, presented them with new bets and agreements with the main Electricians that will mean a new future for users.

Specialized press 

General media