Migueláñez

Sweet Smiles

Origen World Wide is the agency of Migueláñez, brand for which it carries out several projects. In addition to the conventional advertising actions and communication campaigns that are carried out regularly, highlights the solidarity campaign that we have been carrying out together for years: Sweet Smiles.

Objective

Inform about the foundation and raise awareness

The Idea

From Origen World Wide the creativity of the campaign was carried out “Your hand counts too”.

The campaign was based on the development of the television spot, radio spots, web formats and graphic material to make available to consumers in pharmacies and health centres.

All this in an informative tone and at the same time attractive to get the attention of the citizens.