On the occasion of the Christmas campaign, he landed in Madrid, “Amazon Christmas Mission”, an immersive adventure where you can experience the magic of the holidays with a perfect plan full of fun to enjoy with family or friends.
Objective
- Generate expectations of the brand around the arrival of Christmas and welcome it through media and influencers.
- Promote the use of Amazon.es for Christmas shopping and give gift ideas.
- Create traffic to the Christmas Mission space as a plan for the holidays.
The Idea
With Christmas around the corner, Amazon became the host of an event based on entertainment and fun, creating “Christmas mission”. For this purpose we designed a space where visitors could find different activities among which stood out two rooms of Escape Room, (The Magic World of Christmas and Christmas in the Logistic center), a large ball pool where to get fabulous gifts and many other activities. Thanks to everything that happened in this immersive space, visitors could know tricks about how to buy on Amazon, how orders are prepared in a logistics center and get gift ideas to buy at Christmas. In addition, there were many photo opportunities areas, where participants could take a souvenir photo with different Christmas elements; write the letter with the most desired gifts and place it in the actual mailbox; and through Amazon Fresh try some Christmas chocolates or chocolate nougats as well as choose a side drink. To attend and participate, free of charge, you only had to book day and time through the landing that we design to that end . www.missionnavidena.com
