Nordes Gin

Nordés Road Show Summer

Origen World Wide has carried out for Nordés, brand with which we work regularly, a route with Brand Ambassador The demonstrations were not free and consisted of a Nordesian gin tonic with Markham in a glass of the Nordes brand itself.

Objective

Qualified product test.

The Idea

With this Road Show, we sought to obtain a qualified product test as well as generate brand memory in consumers.

For this purpose, several bars and locals from different towns of the Mediterranean coast and Andalusia were selected.

Another initiative to achieve the objectives was to train bartenders from the various locals in the perfect serve of Nordés.

Bartenders are a key piece for the brand as they are the ones who recommend and serve the product to consumers once the action is over. 

Implementation of 150 Premium points of sale with a total of 1,500 payment consumptions.

Men and women aged 25-45.