Viladecans The Style Outlets

NouYouViladecans The Style Outlets held NouYou, an event where you could experience fashion to the fullest.

Objective

Position yourself as a fashion brand, generate traffic to the center and create a different day.

The Idea

During one day, different presentations, workshops, talks were held by the most top influencers of the moment:

• Mireia Canalda: workshop on sport, nutrition and your day-to-day.

• Natalia Cebrián: workshop on autumn/winter trends.

• Sandra Iruela: perfume tasting workshop.

• Joel Bittencourt: Make-up workshop.

• Naima: workshop on party looks.

• Vanessa Basanta: workshop on current women.

• Monica Sors: how to create looks for Instagram photos.

The activities were free and it was enough to register on the brand website. In addition, attendees entered the draw of a gift card of 100€ in each of the workshops.

A dissemination campaign in RRSS is carried out with the support of the RRSS of each of the speakers.

RESULTS

• Increased traffic in the center.
• More than 300,000 people reached through RRSS.

Current and potential customers of the center.