Porsche

Events presentation Porsche

Origen World Wide has held several presentation events with Porsche brand:

Objective

Make different presentations to motor journalists according to brand values aimed at different markets.

The Idea

• The Presentation of the Revolutionary Porsche CayenneThe event was held in Baqueira Beret. During the event, a series of activities were held, such as the 9-day Polo Snow exhibition tournament. The event created a great expectation and the following results were achieved: 700 tests, 1,300 coupons collected and 14 vehicles sold in-situ. 
• In January 2012, the presentation to the national and international press of the new Porsche 911The main objective was to make a presentation to motor journalists (12 groups of 20 journalists) according to the brand values directed to the different markets of Spain, Portugal, France, Switzerland and Eastern Europe. In the presentation they wanted to highlight mainly the new performances of the vehicle. The results were: a high impact of the event and a total of 240 journalists invited to attend.
• National and international press release of the new Porsche Panamera (November 2016): The event was held in Alicante with motor journalists and influencers from different markets: Spain, Portugal, Turkey and France. The venue chosen for the event was the Hotel Asia Gardens. Each of the markets had a differentiated program and according to the type of guests and preferences. The outcome of the event was very positive: great media repercussion and 145 guests among journalists and bloggers. 

Media, VIP Customers and Potential Customers.