PORSCHE
NEW PORSCHE TAYCAN
Launch of the new Porsche Taycan to press throughout the Iberian Peninsula.
Objective
As autumn 2020 begins, in September and October, we fully staged a two-week action to launch the New Porsche Taycan to press throughout the Iberian Peninsula. This is a remarkable launch due to the propulsion of this model, for the first time 100% electric in the history of the Brand.
The Idea
The presentation was made in several facilities:
- Welcome, introduction and delivery of vehicles at Porsche Ibérica facilities
- Routes to the Carabaña Farm, in Carabaña, route through the vegas of Madrid
- Presentation of organic food and cargo solutions of the Carabaña vegetable garden in the same farm
- Acceleration and handling tests at Casarrubios del Monte airfield (Toledo)
- Routes back to Porsche Ibérica, imitating typical urban routes to consolidate load and autonomy
The site chosen as the central element was the Finca Carabaña, an ecological vegetable farm in the Community of Madrid, municipality of Carabaña, located on the famous route through the vegas, olive/vini/viticultural route par excellence.
During the days, fully focused on the press release, both off and online, we have prestigious partners as well as Mahou and its complete range of beers 0.0%
The media that attended the presentation are: Motor16, El Diario Vasco, Hybrids and Electrics, Motor Passion, Booster, El Confidencial Digital, El Correo, La Razón, Vozpopuli, Agencia EFE, Newspress, Grupo Yoli, El Español, Car Global, El Confidencial, La Nueva España, Motor Atresmedia.com, La Opinión de Murcia, Motorlobby, Motor.es, Las Provincias, Faro de Vigo, Soy Motor, Diario Información, Motorlife, Gentleman, Spain Media, Action Press, AT Press, Prensa Ibérica, El Hedonista, Periodismo del Motor, Motor1 Spain, Muy Interesante, El Economista, COPE.
Specialized press
Press lifestyle
General media
