PORSCHE

CAYENNE ELECTRIC PRESENTATION

For Porsche Ibérica we develop an experience aimed at specialized media
on the occasion of the presentation of the new Porsche Cayenne Electric. A proposal that
combined institutional presentation, dynamic driving tests and a
brand experience to bring innovation of the new model closer to its main
prescribers.

Develop a brand experience capable of converting the presentation of the new
Porsche Cayenne Electric in an opportunity to connect the product to the
The aim was to combine information,
experience and relationship to bring the main new features of the new model closer to its
prescribers, strengthen Porsche’s positioning in the field of mobility
and promote a vehicle knowledge based on the direct experience of
driving.

Transforming the presentation of a vehicle into a branding experience.
The experience was articulated as a journey in which the project was
each moment had a specific function: contextualize the presentation, bring it closer
product to attendees and allow them to discover the new Porsche Cayenne Electric
First person.

The day combined an institutional presentation at Porsche Ibérica offices,
dynamic driving tests of the S and Turbo versions and a meeting
final gastronomic that favored the exchange of impressions between the brand and the
specialized media.

Beyond showing a new vehicle, experience allowed attendees to
know first hand Porsche’s proposal on electric mobility,
combining information, driving and direct contact with the product in one
tour.

Experience began with the reception of guests and a presentation
institutional in the offices of Porsche Ibérica, where the main
new Porsche Cayenne Electric and the brand’s vision around the
electric mobility.

The participants then participated in the dynamic driving tests of the
the S and Turbo versions, completing an experience that allowed to know the vehicle
in real conditions of use. The day ended with a gastronomic meeting that
promoted the exchange of views between the brand and the specialized media in
a closer and more relaxed environment.

From Origen World Wide we are responsible for the production of the event, the
logistical coordination and guest care, ensuring a smooth and
aligned with Porsche quality standards.