PORSCHE IBERICA
NEW NATIONAL PRESENTATION PORSCHE MACAN
Once again the event department of Origen World Wide at the request of the Department of Press, Communication and PR of Porsche Ibérica, has been in charge of making the National presentation l of the new Porsche Macan
Objective
Making the new Porsche Macan known to the media
The Idea
After more than 2 years of semi-presential presentations, Porsche has opted to make a 30-mode presentation of the engine, life style and generalist face-to-face, and have once again been able to enjoy the pleasure of driving the new Porsche Macan for 3 days that has lasted the presentation.
A more robust, more stylish and sporty vehicle with improved performance, a more stylized design and a new concept of handling its functions. The three available versions Macan, Macan S and Macan GTS offer a significant boost in power over their predecessors. As a flagship sport of this successful range of all-roaders, the Macan GTS is located at the top of the family. Impressive design and more stylized design with a focus on sportsability.
In groups of 10 media/journalists per day, the day began with a press conference at La Arquería estate by the director of Press and Communication José Antonio Ruiz Escudero.. From there, the IAPA School of Official Driving of Porsche Ibérica designed a route to Huerta Carabaña where they enjoyed a sustainable lunch. After lunch, another 2 and a half hours of route would take you as destination to the Hotel El Cigarral de las Mercedes in Toledo. After the welcome drink and dinner in the part of the viewpoint, the presentation was finished . The next day the invited journalists again made another route of 1 and a half hours to the farm La Arquería, where the next group and after the disinfection of vehicles began the second day of presentation with the same format.
The programme of the third day was repeated as the previous ones.
A presentation loaded with adrenaline and sportiness in the purest Porsche style.
Engine Media, Life Style and Generalist
