PORSCHE IBERICA
NATIONAL PRESENTATION PORSCHE TAYCAN CROSS TOURISM
From Porsche Ibérica’s communication department, for the third time this year, commissions the Origen World Wide event department to present the new Porsche Taycan Cross Turismo at the National Exhibition.
Objective
To make the new Porsche Taycan Cross Tourism known to the media
The Idea
64 motor media, general press and Life Style have been able to enjoy once again the pleasure of driving the new Taycan Cross Turismo, a vehicle that is postulated as the few electric sports and family. A CUV (Cross Utility Vehicle), the first variant of the Porsche Taycan that combines a body-style shooting brake with features typical of the SUV segment and a 100% electric mechanics of high performance.
As it could not be otherwise, Porsche bet on a hybrid presentation in which safety becomes one of its most powerful premises on the market.
During 9 days and in groups of 6 guests a day, journalists respecting all security measures were able to enjoy a unique and unforgettable day in which sustainability and security were the main pillars of each day.
The journalists were welcomed at the new outdoor facilities that Porsche Ibérica enabled for the presentation of the new Porsche Taycan Cross Turismo, and that after the tests of Pcr enabled in the parking of the facilities, they were able to enjoy a sustainable plastic free breakfast.
After the Press Conference offered by PR director José Antonio Ruiz Escudero, the official driving school of the Brand designed a 1 h 1/2 route to our meeting point At Finca Huerta Carabaña, where at the reception of guests a corner of Mahou 00 courtesy of La Cervecista offered them an original and different Master Class.
After Mahou 00 Master Class, guests were able to enjoy the new electric designs of Porsche bicycles, a new Porsche bet for electricity and healthy life, after which journalists were able to after disinfection and cleaning of vehicles try the different motorizations and finishes of the range.
After the second route was completed, a 1 hour loop was held, the attendees enjoyed the ecological menu offered by Huerta Carabaña, after which they could before starting the route back to the GDP facilities, carry out their own collection in the Huerta of which the farm has.
Upon arrival at the premises of the Brand, the CEO of the company Tomás Villén received them in one of the rooms of the facility (Sala Le Mans as could not be otherwise), to comment on the new advances and agreements of the electrification of vehicles in Spain
Press Motor, general press and press Life Style
