Robert Bosch
Roadshow EXTRA Fidelization Program
To make known between the workshops of Spain and Portugal the Extra loyalty programimplemented by Bosch brand, a Roadshow with visits to different workshops to be able to establish direct communication with them and inform them about the benefits of the program.
Objective
Development of a loyalty programme for more direct communication with workshops in Spain and Portugal.
The Idea
The difficulty was that, in general, the target we are addressing does not buy directly from Bosch, but reaches its products through the various distributors, so communication with them is not usually fluid.
With this objective, a team was formed to visit the different workshops on board a custom car and to inform them about Extra and, if possible, to be discharged from the program at the moment from a tablet.
This action is complemented by various activities aimed at workshop owners and workers:
- Fairs and exhibitions.
- The workshop race.
- Other types of events.
The workshops that were registered in the program received a Wellcome Pack and invitations for the various events planned.
RESULTS
The task force visited more than 12,000 workshops in different provinces and registered some 10,000 workshops.
Workshops
