VISIT ARGENTINA

ARGENTINA TURISTIC PROMOTION  

After the crisis of the COVID-19 and the closure of borders, the National Institute of Tourism Promotion (INPROTUR), through its brand VISIT ARGENTINA, seeks to reactivate international tourism for which, trusts in Origen WW to carry out actions of tourism promotion towards the Republic of Argentina in the markets of Spain and Italy.

Objective

To promote foreign tourism in Argentina by making known the excellence of that country in both Spain and Italy.

The Idea

We carry out actions aimed at spreading the benefits of Argentina in all its territories, building on the fundamental pillars of the country such as gastronomy, sport, nature and history.

The development of the action took place from the end of 2021 to the middle of 2022, using two ways of promoting it.

• Press:

In line with the parameters marked by the client, five monthly press releases were made by market, in which the advantages of traveling to Argentina were transmitted, describing tourist destinations of interest, traditions, gastronomy, sport or folklore.

These press releases were published by the most important generalist media in Spain and Italy, as well as by specialized tourism media in both countries.

• Social networks:

Considering that today social networks have become one of the most effective media, especially for young people, we choose to use this environment for the tourism promotion of Argentina with Influencers on Instagram.

In order to communicate Argentina as an interesting tourist destination to be visited by European tourists, mainly Spanish and Italian, we rely on different influencers from those countries related to the world of fashion, travel, lifestyle and tourism, so that they expose to their followers the benefits and comforts that Argentina has for them as tourist destination.

Monthly, two influencers from each country, performed a series of contents (post and stories), showing each month a different appeal related to their profile.

All guidelines and guidelines were provided by Origen WW to Influencers, thus ensuring the correct communication of the experiences we wanted to show.

Possible tourists Argentina. Population in general.