ONCE

Sponsorship Activation: ONCE in the “Great Motorcycle Awards”

From Origen World Wide we perform activation of sponsorships, managing the presence of brands at highly recognized events.

This type of action is a differential value For brands as they provide visibility as well as greater contact with specific audiences. Thus, work is done to improve the brand’s image and perception of it by consumers.

One example of this is the presence of the ONCE in the Great Spanish Motorcycle World Awards. 

Objective

Visibility, notoriety and brand image. Encourage sales of the product ‘Rasca Moto GP’.

The Idea

With the aim of Incentivize sales of the product ‘Rasca Moto GP’, the execution of a image action to generate visibility and notoriety brand name.

ONCE was present in the commercial area of the Grand Prizes of Jerez, Catalonia, Valencia and Aragon during the dates of the championships in the 2016 and 2017 seasons.

Thus, the knowledge of the ‘Moto GP Rasca’ has been enhanced among a public with interests closely related to the product theme.

Each circuit had a team of commercials and the support of stewardesses who generated traffic towards the ONCE stand.

RESULTS

• The action represented a great demand for circuit attendees and had a positive impact on the recognition and sale of the product.

Audience attending the Great Motorcycle Awards, adults.

National Spain