Sephora

Nights Prestige Sephora

Origen World Wide has been responsible for the realization of several events to the customers of the Gold Card of Sephora, with the intention of thanking them for their loyalty and affection.

Objective

Increase the level of customer satisfaction of the Gold Card.

The Idea

Actions “Nights Prestige Sephora” were held in several cities in the selected Sephora stores.

Each of them consisted of a unique evening where you could enjoy special discounts, live music to enliven the atmosphere, makeup sessions, photographer and incredible combination.

Through the Sephora database, customers were invited by gold card.

The main objective was to make the customer feel an experience through different activities that were activated in the selected establishments: makeup sessions, manicure, eyebrows, beauty tricks and tips and incredible discounts and special promotions.

In addition, attendees were able to take “on-site” photographs as a souvenir of the event.

RESULTS:

This action achieved a higher degree of satisfaction from the client attendees, which impacted on the increase in sales in a positive way.

High/medium-high-class women aged 30-50.

Sephora shops spread across the national territory.