Alsa

Christmas campaign “Kings”

With the aim of bringing the ALSA brand closer to consumers with a message highlighting its benefits, Origin Worl Wide has developed a Christmas campaign focused on a very emotional spot.

Taking advantage of these dates, where the number of road trips increases, the campaign has an impact on the advantages of choosing ALSA: comfort, onboard service, WI-FI, press, films and, most importantly, the professionalism and kindness of drivers.

Objective

Bring the brand closer to consumers.

The Idea

The spot referred in a very direct way to feelings and emotions.

This campaign brought great visibility to the brand as it conveys a message of unity: ALSA, a leading company, that unites the family for Christmas, one of the best gifts that can be made.

To finish in an original way, the spot ended by making the drivers known: Melchor, Gaspar and Baltasar.

RESULTS:

Great reach and brand notoriety.

Potential clients.