AQ ACENTOR

STREET MARKETING SUMMER 2020

Origen World Wide developed for AQ ACENTOR, real estate developer of AQUILA CAPITAL in Spain, several Street Marketing actions throughout the summer of 2020. These actions were carried out in the area of influence of the promotions that AQ ACENTOR has in Malaga, Barcelona and Valencia.

Objective

To make known the promotions of AQ ACENTOR in the different points of Spain where the activations are carried out.

The Idea

Given the particular circumstances of summer 2020 and depending on the restrictions of each community, different actions of Street Marketing were developed from Origen World Wide in line with the required measures. 

STEET MARKETING MALAGA: AQ ACENTOR has different promotions within the province of Malaga, such as: AQ Urban Sky, Estepona Gardens and La Reserva del Rincón.

For each of the promotions, flyers were created with the characteristics of each of them and they installed booth with stewardesses on the sea walks and streets of more transit chosen, where the stewardesses distributed these flyers and gave information of the different promotions.

Likewise, the potential customer was invited to visit the sales offices, where they would receive a promotional gift, designed specifically for this action.

STREET MARKETING BARCELONA: In the province of Barcelona, AQ ACENTOR has several promotions; AQ Llevant, AQ Vallés, AQ Urban Fira, AQ Les Arts and AQ Jardins del Forum.

Given the restrictions of Barcelona, it was not possible to carry out an action like that of Malaga, therefore, for the action of Barcelona flyers were designed, and they were distributed by divers, always choosing zones according to the demands of our client.

On the other hand, banners were designed to include in the digital press and thus give more visibility to our client and his promotions, we focused on local press such as; The vanguard and The newspaper.

STREET MARKETING VALENCIA: Currently in Valencia is the promotion AQ Turianova.

As in Barcelona, the restrictions made it impossible to deliver flyers and the presence of stewardesses on the sea walks, therefore, it was chosen by the distribution of flyers via buzoneo, choosing the most important areas of the city of Valencia, as well as the introduction of banners in the local digital press as: Las Provincias y Levante.

Potential customers