The Style Outlets
Style Night Out
On Friday, October 5, the shops of Las Rozas, Getafe and San Sebastián de los Reyes centers remained open until midnight and visitors were able to enjoy exclusive promotions in their purchases.
They also had the opportunity to participate in activities such as yoga classes, concerts or to taste the latest in gastronomy by professionals such as Lucía Lienchres, Javier de Miguel, Sylvia Operé, Modo Avión, Lucas Carmona or Sergi Arola, among others.
Objective
- Generate extra traffic in all three centers during those two hours of opening.
- Get engagement through enriching, fun and differential experiences.
- Achieve greater lead uptake and interaction with the brand.
- Generate notoriety and media impact
The Idea
Organization of a Night Shopping in the 3 centers The Style Outlets of Madrid on October 5, extending the opening hours of the centers from 22:00 to 24:00 h, communicating additional discounts to the stores attached to the promotion and organizing activities that encourage participation in them through a ticket of purchase equal or more than 40€.
It was a meeting where attendees could enjoy a shopping night combined with sport, music and gastronomy.
The action was communicated in the press, radio and through the RRSS of the influencers who participated in the activity.
- Public who already knows and visits centers with ages between 25 and 45 interested in fashion and sport.
- Potential clients who do not know the centers both around and Madrid center
