AMAZON
SUMMER IN MARCH
As every year, Amazon holds the media presentation event, about the trends and novelties of summer.
Since Origen World Wide we have wanted to create a concept that is in keeping with the situation we are all experiencing. “This summer discover your plan A with Amazon.”
Objective
- Position Amazon with its wide offer, low price perception, convenience message and essential and secure service.
- Present Amazon’s trends and inspire the media on key plans and products for a pleasant summer, despite the pandemic, and always respecting restraint measures.
- Reach all kinds of media and public with different interests to reinforce Amazon’s position of key consumption trends.
- Play a leading role in supporting SMEs by avoiding a bad brand reputation due to the Covid-19 crisis.
- Highlight the benefits of Prime customers in products and entertainment.
- Get product positioning in top-level media
The Idea
Through this concept, under the slogan: “This summer discover your plan A with Amazon,” They present us with plenty of options to enjoy this summer. From a getaway to the mountain or the beach, to a picnic afternoon with your family in a city park, an afternoon playing cards in the pool or enjoying a good reading on your terrace. Choose the plan you choose, Amazon will be your perfect companion.
The presentation of all the recordings, ran by Ricky García, along with a spokesperson for Amazon and an expert in the category: Laura Escanes, Verdeliss, Maria de la Vega, Cristo Rodríguez, etc.
All the recording of content obtained from the different categories, we upload it to a landing to which all accredited media can access.
Because of the health crisis we are experiencing, we decided for this event, an advance content recording so that we can spread the content to more media, increase the presence of the product, and that the journalist can see the content more than once.
Seven different slots to maximize the presence of the product and reach more media with relevant content Plan A: Atrévete (sports, outdoor activities, camping…), Actualize (technology), etc.
Recording in 2/3 days instead of just 1 (as opposed to CIS) to have more categories, reach a greater number of products and have more experts.
Having more time offers us the opportunity to record/photograph products and content to use on social networks, with influencers, etc.
We try to recreate the most real possible scenarios with backs and floors according to the images of the rear, in which we attach the furniture and product to be exhibited.
The media, self-employed and freelance.
