The Style Outlets
With the aim of making the arrival of The Style Outlets known to Barcelona known, Origen World Wide has held a fashion and trend meeting for three days where you could enjoy various workshops, presentations, concerts, tastings and beauty sessions. The event was presented to the media by the ambassador of the event Martina Klein.
Objective
To announce the opening of the new The Style Outlets center in Viladecans. To position TSO as a modern brand linked to fashion and current trends.
The Idea
For the realization of the different activities, the collaboration of models, bloggers, actresses and directors of fashion magazines was counted.
Access was free, with registration on the website www.nomad.thestyleoutlets.es to book the time, day and workshop you wanted to go to.
In addition, all attendees were able to enjoy manicure and hairdressing sessions, massages by Iberostar hand, tastings with Ponche Caballero and Bloom and free bar of beer San Miguel.
RESULTS:
The event was attended by 2,243 attendees and closed with a total of 70 appearances and 49 press headlines with a total of 91.8 MM of audience.
In addition, 1,470,771 users were reached in RRSS.
- Veronica Blume (model): Yoga classes.
- Marta Michel (Director of Yo Dona): Talk about fashion in the media.
- Norma Ruiz (Actress): Talk about how to have a blog and not die in the attempt.
- Ailanto Designers: Printing Workshop.
- Clara Courel (journalist): Workshop on the wardrobe background.
- María León (blogera): Talk about the perfect suitcase.
- Samantha Jiménez (bloguera): A talk about Autumn Trends.
- Esther Terrón (film stylist): Talk about Fashion in cinema and TV.
- Mariana Barturen (designer): Tocados workshop.
- Sara Rivera (wedding Planner): Workshop the perfect guest.
- Sergio Estévez (Coctelero): Cocktail workshop with Coca-Cola.
- Carlos Jean (Songer) and Juan Zelada (Songer): Concert.
- María Pombo, Eider Paskual and Andrea Velver (influencers).
Media and the general public, focusing on women aged 25-40.
Barcelona Spain
