The Style Outlets: Nomad Fashion 2

The Style Outlets

Nomad Fashion Show IIIn order to position The Style Outlets in Madrid as an innovative and current brand, we held Nomad Fashion Show II, a fashion and trend meeting where the public could enjoy for free, for 3 days, 137 activities such as workshops, presentations, round tables, concerts, gastronomic experiences, beauty sessions.

Objective

Position The Style Outlets in Madrid as an innovative and current brand.

The Idea

The event was presented on Thursday, June 1 at the Iberostar Hotel ̈Las Letras de Gran Vía ̈ by the event’s ambassador Snow Alvarez and in the evening a Vip party was held with all the participants of the event.

For the realization of the various activities, the collaboration of designers, models, bloggers, chefs, magazine directors was included.

Lucía Lienchres, Teacher : Yoga Classes
Marta Michel , Director of Yo Dona: “Talk about fashion inside”
Juanjo Oliva, designer: ̈Talk about fashion design trends ̈
Maria Valdés and Lucía Bárcena, bloggers: “Charla sobre una garida, five looks, five occasions”
Paula Ordovás, blogger: ̈ Talk about Fitness in fashion and how to make your perfect picture on Instagram ̈
Sylvia Sala, blogger: “DAY of trends, transform your wardrobe with your own hands”
Ana Locking, designer: Talk about Is Fashion an Art?
Moisés Nieto, designer: “The role of sustainability in the fashion industry”
Miguel Becer, designer: “Talk about fashion and styling”
Javier Aranda, Michelin double star chef: Showcooking
Pedro Larumbe, Chef: Showcooking
Juan Pozuelo, Chef: Showcooking
Juan Zelada, Singer: Concerto
Luis Fercán, Singer: Concerto
Carlos Jean, DJ: Concert

Access was free of charge by registering at the website www.nomad.thestyleoutlets.es to book the time, day and workshop you wanted to go to.

In addition, all attendees were able to enjoy manicure and hairdresser sessions, barbershop with Marco Aldany, “Bun & go” workshops to learn techniques of picking up with Rizos, massages by Iberostar hand, wine tastings with Viña Ardanza, bar free of beer Mahou, cocktail with Mombasa and DJ sessions on the terrace “Kissing Roof”

1,470,771 people reached in RR.SS.

+ 2,500 attendees

+ 7.7 contacts in Media Plan

People who take medicines regularly.